Insights & News Stories

Search behaviour is evolving. Increasingly, people are choosing to get answers through AI chat interfaces like ChatGPT rather than scrolling through search engine results. This shift marks a seismic change in how visibility, trust and traffic are earned online. For small and medium-sized businesses aiming to stay competitive, investing in ChatGPT SEO is no longer optional, it is essential.

With the rise of large language models like ChatGPT, Bard and Claude, a new era of search is emerging. Instead of users relying solely on Google or Bing, they now turn to conversational AI interfaces for information, product recommendations and decision-making. This shift is rewriting the rules of content visibility. If businesses want to thrive in this environment, they must learn how to rank in ChatGPT.

Merx Marketing is proud to announce the official launch of its cutting-edge AI marketing services, helping small and medium-sized businesses in the UK automate, scale and personalise their digital marketing campaigns. This new offering reflects our continued mission to combine creativity with data-driven innovation, enabling faster growth, smarter targeting and measurable results.

This strategic guide walks through the key missteps product teams often make and how to sidestep them. Whether you are launching your first AI pilot or refining your marketing automation stack, this article offers clear, actionable advice backed by Merx Marketing’s industry expertise.

In today’s fast-moving digital environment, implementing AI marketing is no longer a luxury for forward-thinking brand, it is a necessity. Product managers across the UK, especially within small and medium-sized businesses, are increasingly turning to artificial intelligence to enhance customer engagement, streamline processes, and optimise ROI. This guide will walk you through how to implement AI marketing in a structured and practical way, ensuring your business is prepare