How to Implement AI Marketing: A Guide for Product Managers
- Oliver Nikolla
- 7 days ago
- 5 min read
Updated: 41 minutes ago
In today’s fast-moving digital environment, implementing AI marketing is no longer a luxury for forward-thinking brand, it is a necessity. Product managers across the UK, especially within small and medium-sized businesses, are increasingly turning to artificial intelligence to enhance customer engagement, streamline processes, and optimise ROI. This guide will walk you through how to implement AI marketing in a structured and practical way, ensuring your business is prepared for the future.
If you need a free quote or would like to speak to one of our AI marketing consultants:
Phase 1: Align Your Team Internally
Before you dive into technology, it’s crucial to set the foundation internally. Begin by educating your internal stakeholders on the benefits of AI in digital marketing. Make sure your team understands the key differences between traditional methods and intelligent automation.
Highlight how AI improves marketing performance through precision targeting, personalisation, and real-time optimisation.
Ensure alignment between product development, marketing, sales, and data teams.
Clearly define your objectives. Are you trying to increase leads? Improve retention? Reduce costs?
At Merx Marketing, we help clients clarify their objectives and build an AI marketing strategy aligned with their business goals.
At Merx Marketing Ltd, we take consultancy one step further. Our clients across Central London, North London, East London, South London, and Greater London benefit from the option of having Merx's director and marketing consultant, Daniel Nikolla, visit their office once every two weeks, integrating strategic input into the daily rhythm of their business.
Read our blog on "the power of a marketing consultant" to learn more about our exclusive in-house marketing service, and how our clients have benefitted from it.
Phase 2: Audit and Organise Your Data
AI marketing is only as good as the data it feeds on. Step two is to conduct a complete audit of your current data assets:
What kind of data are you collecting?
Where is it stored?
Is it clean, structured, and accessible?
Data readiness is essential for implementing predictive modelling in marketing campaigns, AI customer journey mapping, and behavioural segmentation. Whether you are using a CRM with AI features or beginning from scratch, the goal is to ensure your data is actionable.
At Merx, we assist businesses in organising, tagging, and making their data usable for machine learning-based insights.
Phase 3: Choose the Right AI Marketing Tools
Once your data is ready, it’s time to select the right set of tools. Depending on your goals, this might include:
AI email marketing tools for segmentation and automated content
AI content generation platforms like Jasper or Copy.ai
AI analytics platforms for performance tracking and A/B testing
Affordable AI marketing tools for SMEs
AI tools for lead generation and AI-powered persona development
We always recommend building a tech stack based on actual business needs. At Merx Marketing, our consultants will guide you through vendor selection or build a custom AI marketing solution tailored to your operation.
Learn more about Merx here
Phase 4: Develop an AI Marketing Strategy
This phase ties everything together. Your AI marketing strategy should outline:
Business goals and KPIs
Customer profiles and journey stages
Tools and data sources
Campaign types (e.g., retargeting, prospecting, lifecycle marketing)
Testing and optimisation processes
An AI marketing strategy should integrate with your broader commercial goals. We combine the science of artificial intelligence with creative storytelling, personalisation, and strategic thinking to help brands achieve measurable growth.
Phase 5: Build and Launch AI Campaigns
With strategy and tools in place, it's time to launch. Focus on:
AI advertising automation for programmatic campaigns
Real-time bidding AI platforms to optimise budget allocation
AI for small business marketing to deliver cost-effective results
Launch with test campaigns. Begin with small audiences to validate targeting models. Gradually scale as you collect insights. Merx Marketing provides end-to-end campaign management, from creative production to AI-driven customer acquisition strategies.
We are proud WIX partners and frequently help businesses launch integrated AI campaigns across WIX and other platforms.
Phase 6: Monitor and Optimise Performance
The final phase is often overlooked but critical. Use AI analytics platforms and real-time dashboards to measure:
Engagement metrics
Conversion rates
Customer acquisition cost
Retention and lifetime value
This data helps you refine customer segmentation and improve campaign results. You can also implement machine learning for personalised marketing and NLP in marketing automation to improve messaging over time.
At Merx Marketing, our team tracks KPIs in real time, adjusting campaigns dynamically to maximise performance.
NEW: Ask Merx Marketing’s AI Chatbot
We are excited to launch our very own AI chatbot. This smart assistant scans all previous blogs, resources and website content to answer any questions you may have about marketing, AI tools, SEO, and more.
Want one for your business? Merx Marketing can build a bespoke AI chatbot that lives on your website, helping customers 24/7 while reducing customer service costs.
Final Thoughts:
Whether you want to implement AI in marketing from the ground up or need help integrating AI tools into your existing campaigns, Merx Marketing offers:
AI-powered digital marketing solutions
AI strategy consultants London-based
Full campaign execution and analytics
CRM and content integration
Dedicated support for SME AI adoption in London
Our vision is to provide an end-to-end marketing package that takes your business to the next stage. We do this through excellence, collaboration, growth and a touch of fun.
At MERX Marketing, we don’t just create strategies, we craft tailored roadmaps to help your brand thrive in today’s competitive landscape. Whether you're looking to sharpen your positioning, attract high-value clients, or grow your digital presence, our team is here to make it happen.
Explore Our Services and see how we can elevate your marketing game.
Why Choose Merx Marketing?
Founded in 2022, Merx Marketing Ltd has quickly become a trusted name among top digital marketing agencies in London. Daniel Nikolla, our founder and lead marketing consultant, is a chartered marketing expert and serves as the Chair of Generation Next.
Visit us for a free marketing consultation:
75 Colney Hatch Lane, London, United Kingdom, N10 1LR
Contact us:
+44 (0) 7480 845583 - danieln@merxmarketing.co.uk
MERX is here to help
FAQ: AI Marketing for Product Managers
1. What is AI marketing and how does it work?
AI marketing refers to using artificial intelligence tools to analyse data, automate campaigns, personalise experiences, and optimise digital performance. These tools often use machine learning, predictive analytics, and natural language processing.
2. What are the first steps to implement AI marketing in my business?
Start by aligning internal teams, auditing your data, and setting clear goals. Next, select the right AI marketing tools and work with a consultant to build an AI marketing strategy.
3. Is AI marketing expensive for small businesses?
Not necessarily. There are many affordable AI marketing tools and platforms designed for SMEs. At Merx, we help businesses build cost-effective and scalable AI systems that match their budgets.
4. What results can I expect from using AI in my digital marketing?
Businesses can expect improved targeting, higher conversion rates, and lower acquisition costs. AI also enables quicker decision-making and better customer insights.
5. Can Merx help integrate AI marketing tools with my existing systems? Absolutely. We provide complete integration support including CRM, email, content, and analytics tools. We also offer training and ongoing support.
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