Insights & News Stories

Stop wasting budget on guesswork. Run a 2026 marketing review that audits performance, fixes leaks, and sets a clear strategy before you spend again.

We cover Black Friday CRO, landing page optimisation UK, BFCM conversion tactics, mobile checkout optimisation, ecommerce conversion tips, and last minute website improvements, with a North London focus and practical steps you can action today.

Turn local searches into visits and calls. Use seven Google Business Profile tactics to boost visibility, trust, and footfall for UK small businesses in November and December.

Win Black Friday with fast, practical social commerce tactics for UK small businesses. Use UGC, short-form video, and mobile optimisation to drive sales and leads this November.

Transform your small business website into a powerful lead generator. Discover 7 proven tactics to boost conversions and drive real results in 2026.

Volunteering with Merx Marketing on the TOKA x ALSA project showed me that marketing is about so much more than creating “pretty posts.” I helped design a real campaign, learned how strategy shapes content, and saw how every detail—from colours to captions—has purpose. The team welcomed me, valued my ideas, and taught me how meaningful storytelling and design can truly connect with people. One day with Merx gave me confidence, direction, and a whole new perspective on creativ

The digital marketing landscape is no longer a playing field for guesswork. With constant changes in algorithms, emerging platforms, and evolving user behaviours, businesses are expected to navigate complexities with confidence and clarity. For small and medium-sized businesses (SMEs) across London, the digital space offers immense opportunity—but only if approached strategically. This is where the hidden power of a good marketing consultant becomes apparent.

In today’s business landscape, the difference between a website that simply exists and one that drives measurable growth lies in strategy. For small and medium-sized enterprises (SMEs) across London—whether in Central London, East, North, or Greater London—the stakes are high. A well-designed website can open doors to new audiences, unlock revenue, and build trust. But without the right foundation and post-launch plan, it can also become a missed opportunity.

For many SMEs across London—from the heart of Central London to East London, Greater London and beyond—the biggest mistake made after going live is simply assuming that the website will automatically start generating leads and enquiries. Unfortunately, that’s rarely the case. The truth is: a live website is only the beginning.

In today’s digital-first economy, simply having a website is no longer enough. For small and medium-sized enterprises (SMEs) in London and beyond, the true value of a website lies in what it can do—not just what it looks like. A beautiful, mobile-responsive site that attracts no leads is like an empty shop on Oxford Street: impressive from the outside, but ultimately ineffective.