Insights & News Stories

We cover Black Friday CRO, landing page optimisation UK, BFCM conversion tactics, mobile checkout optimisation, ecommerce conversion tips, and last minute website improvements, with a North London focus and practical steps you can action today.

Turn local searches into visits and calls. Use seven Google Business Profile tactics to boost visibility, trust, and footfall for UK small businesses in November and December.

Win Black Friday with fast, practical social commerce tactics for UK small businesses. Use UGC, short-form video, and mobile optimisation to drive sales and leads this November.

Transform your small business website into a powerful lead generator. Discover 7 proven tactics to boost conversions and drive real results in 2026.

At Merx Marketing, we recently partnered with ACL, a trusted construction company with over 12 years of experience, to strengthen their digital presence. We delivered a modern, functional website showcasing their services, portfolio, and easy contact options, designed to generate enquiries and build trust. Specialising in website design for construction companies, Merx Marketing helps businesses stand out online and attract the clients they deserve.

Drone filming for construction has revolutionised how building companies showcase their projects and manage site operations. In today's competitive market, aerial footage provides a unique perspective that captures attention instantly and transforms how construction businesses engage with clients.

To attract attention in any room, event or conference, you need clear, visible branding that guides visitors to your stand and into your funnel. Roller banners do this reliably.

Meta ads on Facebook and Instagram reach large audiences with precise targeting and clear measurables. For London SMEs, they are a fast way to win high quality enquiries and bookings. Merx Marketing combines Meta ads with strategy, creative and tracking to turn attention into leads.

Effective marketing drives growth, yet many SMEs do not need a full time director. A Fractional Marketing Director gives you senior leadership, clear strategy and measurable results, without a permanent hire. If you are scaling or stuck, this is often the smartest next step.

If you are a London business, the best time to start is now. Merx Marketing blends traditional and AI powered digital tools to plan, launch and optimise your Christmas activity.