Insights & News Stories

Social media isn't about chasing likes — it's about staying front-of-mind with the people who might buy from you, so that when they're ready, you're the obvious choice. From followers to enquiries A follower count means little if it never turns into business. A good social strategy builds trust, shows your work and expertise, and gives people clear reasons — and easy ways — to get in touch. How Merx manages social We plan content around your services and audience, create scro

More and more buying journeys now start — and finish — inside an AI answer. AI ranking is about making sure that when someone asks ChatGPT, Perplexity or Google's AI for a recommendation, your business is the one that gets named. Why AI ranking is different Classic SEO optimises for a list of links; AI ranking optimises to be quoted. AI engines pull from content that is clear, well-structured, factual and trusted. That means direct answers, definitions, statistics, FAQs and s

Digital marketing covers a lot of ground — search, social, ads, email, content — and that's exactly why so many SMEs spread themselves too thin. The winners focus on the few channels that actually drive customers for their business. Start with the audit, not the channel Before choosing tactics, we look at your data: where your best customers come from, what converts, and where the fastest wins are. Strategy first means you stop wasting budget on activity that looks busy but d

For a local business, your Google Business Profile is often the first thing a customer sees — and the difference between a call and a scroll. Optimising it is one of the fastest wins in local marketing. Why it matters so much 'Near me' searches drive real, ready-to-buy customers. A complete, active, well-reviewed profile wins the local map pack, earns clicks, calls and directions, and builds trust before anyone visits your website. How Merx optimises yours We complete and sha

Paid ads can be the fastest way to grow — or the fastest way to burn budget. The difference is almost never the platform; it's the targeting, the creative and the data behind it. Why campaigns underperform Most wasted spend comes from vague targeting, weak creative and no feedback loop. Costs rise, and the same tired ad keeps running. Fixing those three things usually transforms results without spending more. The Merx approach We use first-party data to target the right peopl

Publishing more content rarely moves the needle. Ranking comes from a clear strategy — knowing exactly which searches your customers use, then answering them better than anyone else. Strategy before words We start by mapping real search demand and intent, then prioritise the topics and pages most likely to win enquiries. Every piece is built around a purpose, not a word count. Content that earns its place Helpful, credible, genuinely useful content is what Google — and now AI

Search has changed. Your customers no longer just type a few words into Google — they ask ChatGPT, they read AI Overviews, and they decide in seconds who to trust. AI-powered SEO is how ambitious London businesses stay visible across all of it. What AI-powered SEO actually means It's two things. First, using AI to work faster and smarter — analysing search intent, mapping keywords, spotting content gaps and modelling what Google rewards. Second, optimising so that AI engines

Prepare your Wood Green service business for AI search with Merx Marketing. Improve Google visibility, SEO, website conversions and local lead capture.

Get your London SME recommended by Google, ChatGPT and Perplexity with AI powered SEO, website design and Google optimisation from Merx.

Discover Eric's work experience with Merx Marketing and follow his journey through a week of learning digital marketing, website design with Wix, graphic design in Canva, and social media content creation. From creating engaging TikTok videos to developing valuable workplace skills like teamwork, time management and meeting deadlines, Eric shares the highlights of his rewarding work experience at Merx Marketing.