How Roller Banners Help London Businesses Stand Out at Events, A holistic approach to marketing
- Oliver Nikolla
- Sep 18
- 3 min read
London events are crowded and fast. To attract attention in any room, event or conference, you need clear, visible branding that guides visitors to your stand and into your funnel. Roller banners do this reliably. At Merx Marketing we blend print and digital, combining banners with AI supported ads, landing pages and email follow up so every conversation becomes a measurable enquiry.
Why roller banners still win
Banners create a tall, portable brand presence that works from a distance and up close. They turn passing interest into footfall, then into trackable actions using QR codes, promo codes and short URLs. Your stand looks professional, setup is quick, transport is easy across London venues.
Where they work best
Exhibitions, conferences, seminars, sponsor walls, reception areas and retail pop ups. Place banners at approach routes, stand edges and demo zones to capture eyes from ten metres and guide visitors toward your team.
At Merx Marketing Ltd, we help businesses navigate the evolving landscape of modern marketing. In this blog, we break down how product managers can successfully implement AI-powered strategies, from data analysis to customer personalisation, while staying aligned with business goals.
If you're curious about how AI can elevate your marketing performance and streamline decision-making, this guide offers clear, actionable steps to get you started.
Formats to consider
Standard indoor for conferences.
Premium for frequent use and brand polish.
Double sided for island or corridor traffic.
Outdoor for weather resistant promotions.
Eco friendly for PVC free and recycled options.
Design that sells
Lead with one clear headline that states value. Use a logical order, logo, headline, one image, proof or benefit, call to action. Keep type large and readable from two to three metres. Choose colours with strong contrast. Add one QR code linked to an event landing page with a short form and incentive.
Content and offer
Treat the banner as a billboard, not a brochure. Focus on one audience, one offer and one action. Rotate a second banner across multi day shows to test which message pulls more scans and conversations.
Placement and flow
Face one banner to incoming footfall. Use another at the aisle edge for browsers. Add a backdrop banner behind demos for context. If you speak on stage, place a banner at the door to drive post talk visits.
Measure what matters
Tag every QR link with UTMs. Use vanity URLs and event codes. Capture leads to your CRM with auto replies. Compare cost per lead and revenue against other channels.
Print and production essentials
Supply print ready PDFs with bleed. Use 150 to 200 dpi images at full size. Choose non curl, lay flat media with light block. Select premium cassettes for durability. Allow two to five working days, more for large runs. Retract slowly, store upright and dry.
Read our case study, thirty three roller banners for South and City College Birmingham.
The Merx approach
Strategy, we define audience, message and offer, then plan placement and tracking. Execution, we design, proof and manage printing and delivery to London venues. Analysis, we report scans, leads and bookings, refine creative and scale what works.
Why Merx Marketing
Real world signage expertise, modern brand strategy and joined up digital. We design banners that cut through, coordinate printing UK wide and connect print to your online funnel for measurable outcomes.
From personal branding to advanced SEO and AI-powered digital marketing solutions, we offer an end-to-end approach rooted in:
Business Excellence
Collaboration
Growth
Fun
Visit us for a free marketing consultation:
75 Colney Hatch Lane, London, United Kingdom, N10 1LR
Contact us:
+44 (0) 7480 845583 - danieln@merxmarketing.co.uk
MERX is here to help
See examples and next steps
Read our case study, thirty three roller banners for South and City College Birmingham.
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Learn more about the team in About us.
Explore more event marketing blogs on our site.
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