How to Rank in ChatGPT: Optimise Your Content for AI Search
- Oliver Nikolla
- 4 days ago
- 5 min read
Updated: 1 day ago
With the rise of large language models like ChatGPT, Bard and Claude, a new era of search is emerging. Instead of users relying solely on Google or Bing, they now turn to conversational AI interfaces for information, product recommendations and decision-making. This shift is rewriting the rules of content visibility. If businesses want to thrive in this environment, they must learn how to rank in ChatGPT.
This blog explores how search is changing, what Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) mean for your brand, and how Merx Marketing is helping clients lead the way with smart, future-ready AI content optimisation strategies.
Want your business found in AI search? Let Merx optimise your content for ChatGPT.
Why Ranking in ChatGPT Matters
When users ask ChatGPT or similar tools for a product, service or answer, the results are not presented as blue links but as generated responses. To rank in ChatGPT, your content must be referenced, cited or paraphrased by the model in its responses. That means the way we create content needs to change.
Traditional SEO remains important, but AI search rewards:
Clear, authoritative answers
Structured data and schema
Up-to-date and highly relevant information
Verified online presence
This is not about tricking the algorithm, it is about becoming the best possible source of truth for the user query. Merx Marketing helps businesses adjust their digital strategies for this new paradigm.
At Merx Marketing Ltd, we help businesses navigate the evolving landscape of modern marketing. In this blog, we break down how product managers can successfully implement AI-powered strategies, from data analysis to customer personalisation, while staying aligned with business goals.
If you're curious about how AI can elevate your marketing performance and streamline decision-making, this guide offers clear, actionable steps to get you started.
Understanding Generative Engine Optimisation (GEO) and AEO
Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) are emerging disciplines designed to improve visibility in AI-generated responses.
GEO focuses on:
Structuring content for LLMs to recognise
Using semantically rich language and context
Creating original, well-linked, high-authority content
AEO focuses on:
Answering questions directly in a FAQ-style format
Optimising for featured snippets and voice search
Using structured data, tables and schema markup
At Merx, we integrate GEO and AEO techniques as part of our AI content optimisation service, helping you surface in AI outputs even when there is no traditional search ranking.
What Merx Does to Help You Rank in ChatGPT
At Merx Marketing Ltd, we apply our full suite of marketing and technical expertise to help your brand rank in AI tools like ChatGPT. This includes:
Updating blog content with clear headers and structured answers
Creating high-authority content on niche topics
Enhancing website schema for visibility across AI engines
Cross-linking FAQs and internal blog resources
Integrating current news, research and industry trends
Building backlinks from reputable sources
Whether you're in property, retail, healthcare or technology, our strategies are tailored for SMEs that want to adapt quickly and gain first-mover advantage.
Learn more about Merx here
Real Benefits for Businesses
Ranking in AI tools is not just about prestige, it delivers practical business benefits:
Increased traffic from AI platforms like ChatGPT and Google SGE
Higher conversion rates from informed users
Brand exposure in intelligent assistants and chatbots
Improved domain authority and citation rates
If you want to future-proof your business, AI visibility needs to be part of your content plan. This is especially crucial for local and niche businesses.e.
How AI Content Optimisation Differs from SEO
Search engines are programmed to reward optimisation. LLMs are trained to understand. This subtle but important difference means you must now:
Write for intent, not just keywords
Use natural language patterns, not robotic phrasing
Provide answers, not fluff
Include citations and real-world data where possible
As a London-based AI marketing agency, Merx brings together SEO professionals, copywriters and data experts to build content that ranks in both search engines and AI interfaces.
NEW: Ask Merx Marketing’s AI Chatbot
We are excited to launch our very own AI chatbot. This smart assistant scans all previous blogs, resources and website content to answer any questions you may have about marketing, AI tools, SEO, and more.
Want one for your business? Merx Marketing can build a bespoke AI chatbot that lives on your website, helping customers 24/7 while reducing customer service costs.
At MERX Marketing, we don’t just create strategies, we craft tailored roadmaps to help your brand thrive in today’s competitive landscape. Whether you're looking to sharpen your positioning, attract high-value clients, or grow your digital presence, our team is here to make it happen.
Explore Our Services and see how we can elevate your marketing game.
Why Work With Merx?
Founded in 2022 by Daniel Nikolla, a chartered marketing consultant and Chair of Generation Next, Merx is committed to pushing businesses into the next stage of their growth.
We bring:
Technical know-how for implementing structured data and content automation
Creative strength in storytelling and audience targeting
Strategic thinking on content architecture and user journey
A team culture grounded in Business Excellence, Collaboration, Growth and Fun
Whether you are a startup or scaling SME, Merx provides bespoke services in:
Content writing and blog strategy
Website setup and schema implementation
Digital marketing and SEO refinement
Personal branding and business storytelling
Visit us for a free marketing consultation:
75 Colney Hatch Lane, London, United Kingdom, N10 1LR
Contact us:
+44 (0) 7480 845583 - danieln@merxmarketing.co.uk
MERX is here to help
FAQ: Ranking in ChatGPT and AI Content Strategy
1. How do I know if my website can rank in ChatGPT?
If your content is high-quality, well-structured and frequently updated, there is a good chance LLMs like ChatGPT can reference it. We can run an audit to evaluate your readiness.
2. What is the difference between SEO and GEO?
SEO focuses on ranking in traditional search engines. GEO (Generative Engine Optimisation) focuses on being included in AI-generated responses, requiring structured and natural content that answers questions.
3. Can AI content optimisation work for any industry?
Yes. Whether you are in legal, real estate, retail or consulting, AI chat tools are used to search across all sectors. Merx tailors your strategy based on your niche.
4. Will this replace traditional marketing strategies?
No. It complements them. Ranking in ChatGPT adds another channel of visibility and is best combined with SEO, PPC and social.
5. How can I get started with Merx’s AI optimisation service?
Get in touch for a free consultation. We will review your website, content structure and provide a custom plan to help you rank in ChatGPT and beyond.
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