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University of West London Alumni Awards 2025 - Remembering Spirit of the Alumni Award 2023

Daniel Nikolla areceiving his award in 2023.
Merx Marketing - Daniel Nikolla at the 2023 UWL Alumni Awards.

From UWL Graduate to Founder of Merx Marketing


The University of West London Alumni network continues to inspire success stories, and few embody this more than Daniel Nikolla. Daniel graduated from the University of West London (UWL) in 2018 with a BA in Film Production before going on to work for Hardy Signs and then start his own agency Merx Marketing, a creative agency delivering strategic marketing, branding and filming services for brands, events, and campaigns across the UK.


The skills Daniel developed during his studies underpin the quality of our creative output, from impactful video storytelling to high-end brand photography. This strong foundation continues to influence how Merx delivers content that resonates with audiences.

Recognised at the UWL Alumni Awards 2023


In 2023, Daniel’s dedication to the UWL community was recognised with The Spirit of the Alumni Award. The official announcement read: View the event here.

“Finally, The Spirit of the Alumni Award went to Marketing Manager Daniel Nikolla, who is currently chairing the Chamber of Commerce’s Young People’s Network for the Midlands, and continuously dedicates time and energy to guiding, inspiring, and helping students across UWL through speaking engagements.”

This recognition reflects Daniel’s commitment to giving back to the university that shaped his professional journey, while continuing to inspire the next generation of graduates. Daniel was previously a finalist in 2022. View here for more.




Active Engagement in Alumni Life


Daniel plays an active role in the various undertakings of the Alumni team, including the UWL Alumni Quarterly Drinks, attending them to connect with fellow graduates, share industry insights, and explore new collaborations. See our latest attendance here.



House of Lords Alumni Event


Merx Marketing has been honoured to attend the House of Lords annual alumni meeting. This prestigious event brings together graduates, industry leaders, and UWL representatives to celebrate the university’s impact and discuss future opportunities for collaboration.


Held in one of the UK’s most historic and influential venues, the gathering was a proud moment for Daniel and the Merx team, reinforcing our strong connection to the UWL community and its mission to nurture excellence.


Daniel Nikolla is attending the University of West L Alumni meeting at the House of Lords
Daniel Nikolla with the Baroness Harris of Richmond

Supporting the UWL Alumni Awards 2025


We’re backing the UWL Alumni Awards 2025, which celebrate the outstanding achievements of graduates. Our nomination this year is Ismet Shehu Ceren, the renowned Albanian chef, whose culinary talent and cultural impact make him a perfect representative of UWL’s spirit. Find out more about the awards here.


Our nomination for 2025 is Ismet Shehu.
Ismet Shehu, our nominee.


Testimonial from Daniel

“The University of West London gave me the creative foundation and professional network that shaped my career. Being part of the alumni community allows me to give back, inspire others, and continue growing alongside some of the most talented people in the region.” – Daniel Nikolla


Looking Ahead


From student life to leading a creative agency, our journey with the University of West London shows the value of staying connected. We look forward to more events, collaborations, and celebrations with this incredible alumni network.


Daniel giving the acceptance speech when he was awarded the Spirit of the Alumni Award in 2023.




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