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Insights & News Stories
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One Service, One Page, One Clear Offer: The Landing Page Structure For North London SMEs In 2026
Build a clearer landing page structure for North London SMEs with one service, one offer and one action, helping turn paid and organic traffic into enquiries.
Aug 16


Your Website Is Getting Clicks But Not Leads: 9 Conversion Fixes To Make Before September
Getting website clicks but few leads? Discover nine website conversion fixes London service businesses can make before increasing marketing spend.
Aug 9


Website Design That Converts Visitors Into Customers
A website that looks good but doesn't generate enquiries is an expensive brochure. The best sites are built to convert — guiding visitors clearly toward getting in touch. Looks vs results Design, speed, clarity and calls-to-action all decide whether a visitor becomes a lead. Small changes to structure and messaging often unlock big jumps in enquiries. How Merx builds websites We design conversion-first: clear positioning, fast and mobile-friendly, SEO built in from the start,
Jul 22


You Are The Algorithm: How Founder Personal Branding Shortens The Sales Cycle For Service Businesses
Build trust, attract better leads and shorten your sales cycle with founder personal branding for London businesses, video and strategy from Merx Marketing London.
Jun 30


Drone Filming For Construction And Property: The Content Strategy That Closes Bigger Projects
Discover how Merx Marketing uses drone filming, video content and strategy to help London construction and property brands build trust and win better leads.
Jun 14


How Video Content Can Turn Views Into Enquiries
Turn views into high value enquiries with expert video content, drone filming and personal branding from Merx Marketing, a London marketing agency today.
Jun 7


Stop Wasting Ad Spend In London: How To Use First Party Data And Creative Testing To Fix Underperforming PPC Campaigns
Discover how London businesses can fix underperforming PPC campaigns with first party data, creative testing, stronger tracking, better landing pages and smarter paid media strategy.
Jun 1


Roller Banners, Shopfronts And Search: How To Turn Offline Visibility Into Measurable Online Leads
Learn how London businesses can turn roller banners, shopfront branding, signage, and offline visibility into measurable online leads through local SEO, Google optimisation, and better website journeys. Local SEO helps businesses appear in location based search results on Google Search and Google Maps, which can increase both web traffic and foot traffic.
Apr 30


Seven Google Business Profile Tactics That Drive Calls and Footfall in London
Want more calls, bookings, and walk-ins from local search? Discover seven Google Business Profile tactics that help London and North London businesses win more “near me” searches all year round.
Apr 5


Launch And Rank: How To Build SEO Into Your New Website Before The First Line Of Code in London
Building a new website in London? Bake SEO in before development starts. Use this checklist to plan structure, content, tracking, and technical foundations so you launch ready to rank.
Mar 2
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