Insights & News Stories

Learn how Enfield businesses can use first party data for PPC to improve lead quality, strengthen conversion tracking and reduce wasted advertising spend.

Build a clearer landing page structure for North London SMEs with one service, one offer and one action, helping turn paid and organic traffic into enquiries.

Getting website clicks but few leads? Discover nine website conversion fixes London service businesses can make before increasing marketing spend.

Video is the most persuasive format in marketing — it builds trust quickly, shows rather than tells, and travels further than any other content across social and search. Why video converts People buy from businesses they trust, and nothing builds trust faster than seeing your work, your team and your results on screen. Good video turns passive viewers into active enquiries. How Merx produces video We plan video around a clear goal, shoot it professionally — including drone an

For construction and property firms, drone filming isn't a gimmick — it's some of the most powerful marketing content you can own. It shows scale, progress and quality in a way photos never can. Why it wins work Aerial footage documents projects impressively, builds credibility with prospective clients, and gives you standout content for tenders, websites and social. It signals a business that operates at a serious level. How Merx delivers it We capture professional aerial fo

It isn't glamorous, but email consistently delivers the highest return of any marketing channel — because you own the audience and reach people who already know you. Why email still wins Social platforms rent you attention; your email list is yours. A warm list lets you nurture leads, launch offers and bring customers back at almost no cost per message. How Merx does email We help you capture the right subscribers, then build automated sequences and campaigns that feel person

Good design isn't decoration — it's communication. The right visuals make your business look credible, get your message across in seconds, and make everything else you do work harder. Design with a job to do Every asset — a social post, a brochure, a pitch deck — should move someone one step closer to buying. Design that's pretty but aimless is a missed opportunity. How Merx approaches design We start with your brand and your goal, then create clean, consistent, on-brand visu

Social media isn't about chasing likes — it's about staying front-of-mind with the people who might buy from you, so that when they're ready, you're the obvious choice. From followers to enquiries A follower count means little if it never turns into business. A good social strategy builds trust, shows your work and expertise, and gives people clear reasons — and easy ways — to get in touch. How Merx manages social We plan content around your services and audience, create scro

Digital marketing covers a lot of ground — search, social, ads, email, content — and that's exactly why so many SMEs spread themselves too thin. The winners focus on the few channels that actually drive customers for their business. Start with the audit, not the channel Before choosing tactics, we look at your data: where your best customers come from, what converts, and where the fastest wins are. Strategy first means you stop wasting budget on activity that looks busy but d

Paid ads can be the fastest way to grow — or the fastest way to burn budget. The difference is almost never the platform; it's the targeting, the creative and the data behind it. Why campaigns underperform Most wasted spend comes from vague targeting, weak creative and no feedback loop. Costs rise, and the same tired ad keeps running. Fixing those three things usually transforms results without spending more. The Merx approach We use first-party data to target the right peopl