Insights & News Stories

From graduating with a BA in Film Production at the University of West London to founding Merx Marketing, Daniel Nikolla’s journey is a true UWL success story. Recognised with the Spirit of the Alumni Award in 2023, Daniel continues to inspire through speaking engagements, alumni events, and creative work. From the House of Lords meeting to supporting the 2025 UWL Alumni Awards, Merx remains deeply connected to the UWL community

Volunteering with Merx Marketing on the TOKA x ALSA project showed me that marketing is about so much more than creating “pretty posts.” I helped design a real campaign, learned how strategy shapes content, and saw how every detail—from colours to captions—has purpose. The team welcomed me, valued my ideas, and taught me how meaningful storytelling and design can truly connect with people. One day with Merx gave me confidence, direction, and a whole new perspective on creativ

I’ll be honest, when I first walked into Merx Marketing Ltd for my work experience week, I wasn’t entirely sure what to expect. I’d done my research, and I knew they were one of the top marketing strategy companies in London, offering things like digital marketing, branding, content and SEO but experiencing it first-hand was a completley different experience.

The digital marketing landscape is no longer a playing field for guesswork. With constant changes in algorithms, emerging platforms, and evolving user behaviours, businesses are expected to navigate complexities with confidence and clarity. For small and medium-sized businesses (SMEs) across London, the digital space offers immense opportunity—but only if approached strategically. This is where the hidden power of a good marketing consultant becomes apparent.