When Should You Launch Your Christmas Marketing Campaign? 100 Day Countdown Guide with Merx Marketing
- Oliver Nikolla
- Sep 15
- 3 min read
The festive season is a major sales window. A focused Christmas marketing campaign helps you get seen early, win attention and convert when demand peaks. If you are a London business, the best time to start is now. Merx Marketing blends traditional and AI powered digital tools to plan, launch and optimise your Christmas activity.
Why Christmas marketing matters for London businesses
Competition surges and attention is limited. A timely campaign builds momentum before December, keeps your brand visible during the rush and drives sales right through the season. Start early enough to plan, then ramp up with offers and creative that convert.
At Merx Marketing Ltd, we help businesses navigate the evolving landscape of modern marketing. In this blog, we break down how product managers can successfully implement AI-powered strategies, from data analysis to customer personalisation, while staying aligned with business goals.
If you're curious about how AI can elevate your marketing performance and streamline decision-making, this guide offers clear, actionable steps to get you started.
The 100 day countdown, what to do and when
Days 100 to 80, Plan. Set goals, define audiences, audit your assets. Choose channels such as signage, roller banners, SEO, email and Meta Ads. Shape a clear festive message.
Days 80 to 60, Build. Produce creatives, landing pages and tracking. Prepare Meta Ads, schedule emails, refresh product or service pages and add Christmas FAQs.
Days 60 to 30, Ramp. Increase budgets, widen audiences, test offers, post more often and push gift or booking prompts.
Days 30 to 0, Convert. Run urgency messages, last chance bundles, extended hours and retargeting. Keep service and stock updates clear.
Merx Marketing’s approach to your Christmas marketing campaign
We combine strategy, creative and execution across channels that work together. SEO and content for seasonal searches. Meta Ads to reach ready to buy audiences. Email to nurture and convert. In store and event assets such as signage and roller banners. AI supported targeting and reporting so every pound works harder.
Recommended services for the season
Meta Ads. Fast reach, precise targeting and high quality enquiries across Instagram an Facebook.
SEO. Optimise category, service and location pages for seasonal keywords to capture intent.
Email. Weekly festive journeys with clear offers, deadlines and reminders that drive repeat sales.
Why choose Merx Marketing
End to end support from planning to post campaign review. Channel expertise with one point of contact. Fast creative, clear tracking and reporting that links spend to revenue. Experience across construction, hospitality and services, tailored to London audiences.
From personal branding to advanced SEO and AI-powered digital marketing solutions, we offer an end-to-end approach rooted in:
Business Excellence
Collaboration
Growth
Fun
Visit us for a free marketing consultation:
75 Colney Hatch Lane, London, United Kingdom, N10 1LR
Contact us:
+44 (0) 7480 845583 - danieln@merxmarketing.co.uk
MERX is here to help
FAQ:
When should I start?
Begin planning at 100 days out, launch core activity by day 80 and ramp from day 60.
What is a holistic strategy?
A joined up plan that uses both traditional and digital, so every touchpoint supports the same offer and message.
How will Merx help me stand out?
We align SEO, Meta Ads and email with sharp creative and strong offers, then optimise daily for performance.
What makes Merx different?
Practical strategy, fast production and data led reporting, all focused on enquiries and sales.
Discover more?
Read more blogs on our website and follow us on Instagram for ideas and updates.
NEW: Ask Merx Marketing’s AI Chatbot
We are excited to launch our very own AI chatbot. This smart assistant scans all previous blogs, resources and website content to answer any questions you may have about marketing, AI tools, SEO, and more.
Want one for your business? Merx Marketing can build a bespoke AI chatbot that lives on your website, helping customers 24/7 while reducing customer service costs.
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