How Meta Ads Drive Enquiries for London Businesses
- Oliver Nikolla
- Sep 17
- 3 min read
Meta ads on Facebook and Instagram reach large audiences with precise targeting and clear measurables. For London SMEs, they are a fast way to win high quality enquiries and bookings. Merx Marketing combines Meta ads with strategy, creative and tracking to turn attention into leads.
Why Meta ads matter
Your customers spend time on social and mobile. Meta ads put your offer in front of the right people, at the right time, and show what happens after every click. You see what drives enquiries and scale what works.
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How Meta ads create high quality enquiries
Accurate targeting. Reach by location, age, interests, behaviours and job titles, so spend goes to people likely to convert.
Conversion optimisation. Track page views, form fills and calls, then auto optimise toward the actions you value.
Strong creative. Short video, carousels and stories make your offer clear and compelling.
Native lead forms. Capture details without leaving the app, which reduces friction and increases volume.
Retargeting. Re engage visitors, video viewers and engagers until they enquire or book.
Best practices that raise enquiry volume
Clear objective and budget. Pick conversions or leads, set daily caps and protect return.
Compelling CTA. Tell people exactly what to do, book a call, get a quote, reserve a table.
A B testing. Rotate headlines, offers and visuals, keep winners and pause the rest.
Landing pages that load fast. Keep forms short, show proof and next steps.
Always on retargeting. Recover warm visitors with proofs, reminders and time bound offers.
What you can measure
Cost per lead, cost per enquiry, click through rate, conversion rate, return on ad spend. Meta’s reporting shows performance in real time so you can scale or refine with confidence.
Partnering with Merx Marketing makes the difference
We plan the funnel, write copy, design assets, set up pixels and conversions, launch, test and optimise. We link Meta ads with SEO, email and your CRM so every enquiry is tracked to revenue. You get clear weekly reports and actions.
From personal branding to advanced SEO and AI-powered digital marketing solutions, we offer an end-to-end approach rooted in:
Business Excellence
Collaboration
Growth
Fun
Visit us for a free marketing consultation:
75 Colney Hatch Lane, London, United Kingdom, N10 1LR
Contact us:
+44 (0) 7480 845583 - danieln@merxmarketing.co.uk
MERX is here to help
FAQ:
What is Meta advertising?
Paid placements on Facebook and Instagram that target defined audiences and optimise for outcomes such as leads or sales.
How do Meta ads drive high quality enquiries?
Through precise targeting, proven creatives, conversion optimisation and retargeting that focuses spend on people most likely to act.
What do Meta ads cost for SMEs?
Budgets are flexible. Start small, measure cost per lead and scale winning audiences and creatives.
How do we judge success?
Track cost per enquiry, conversion rate and booked revenue. We report weekly and adjust to improve these metrics.
Should we also use Google Ads?
Often yes. Google captures active search, Meta creates demand. Together they cover the full journey.
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