Insights & News Stories

Learn how Enfield businesses can use first party data for PPC to improve lead quality, strengthen conversion tracking and reduce wasted advertising spend.

Build a clearer landing page structure for North London SMEs with one service, one offer and one action, helping turn paid and organic traffic into enquiries.

Getting website clicks but few leads? Discover nine website conversion fixes London service businesses can make before increasing marketing spend.

It isn't glamorous, but email consistently delivers the highest return of any marketing channel — because you own the audience and reach people who already know you. Why email still wins Social platforms rent you attention; your email list is yours. A warm list lets you nurture leads, launch offers and bring customers back at almost no cost per message. How Merx does email We help you capture the right subscribers, then build automated sequences and campaigns that feel person

Digital marketing covers a lot of ground — search, social, ads, email, content — and that's exactly why so many SMEs spread themselves too thin. The winners focus on the few channels that actually drive customers for their business. Start with the audit, not the channel Before choosing tactics, we look at your data: where your best customers come from, what converts, and where the fastest wins are. Strategy first means you stop wasting budget on activity that looks busy but d

Paid ads can be the fastest way to grow — or the fastest way to burn budget. The difference is almost never the platform; it's the targeting, the creative and the data behind it. Why campaigns underperform Most wasted spend comes from vague targeting, weak creative and no feedback loop. Costs rise, and the same tired ad keeps running. Fixing those three things usually transforms results without spending more. The Merx approach We use first-party data to target the right peopl

Prepare your Wood Green service business for AI search with Merx Marketing. Improve Google visibility, SEO, website conversions and local lead capture.

Get your London SME recommended by Google, ChatGPT and Perplexity with AI powered SEO, website design and Google optimisation from Merx.