Festive Website Checklist: Is Your Site Ready for the Rush?
Updated: Aug 28
When customers are busiest and least patient, small website problems become expensive. A broken form, a slow page or outdated hours can lose a sale or a booking. Work through this checklist before the busy weeks begin.
Test the essentials
Submit your enquiry and booking forms and check the notifications arrive
Run a test order or booking from start to finish, including on a phone
Click every important button and link
Make sure phone numbers and addresses are correct
Check speed and mobile
Most festive browsing happens on phones. Check your key pages load quickly and that text and buttons are easy to tap.
Update the content
Festive hours, delivery dates and last order information
Seasonal offers and gift ideas on the homepage
Outdated banners, events or prices removed
Your terms, returns and cancellation information
Confirm tracking
Check that analytics and conversion tracking record form submissions, calls and orders, so you can see what the season delivers.
Plan for the busy days
Know who monitors enquiries and replies quickly. A fast response often decides who wins the booking.
If you would like help planning your festive marketing, get in touch with Merx Marketing via the Contact page for a free consultation.
