Planning Your January Campaign in December: A New Year Marketing Guide
Updated: Aug 25
Many people start the year looking for a fresh start: new routines, new suppliers, home improvements, financial reviews. If your January campaign is only planned once the holidays are over, you are already behind. Use December's quieter moments to prepare.
Decide who you want to reach
Look at which customers searched, enquired or booked at the start of previous years and what they were looking for.
Choose one clear offer
A new-year service, package or consultation
A limited booking window or early-bird benefit
A straightforward reason to act now
Prepare your assets in advance
A landing page or section of your website dedicated to the offer
Email and social posts written and scheduled
Adverts and signage ready to launch when the new year begins
Make time to follow up
Contact people who enquired in December but did not book, and ask recent customers for reviews.
Set a measure
Decide in advance how you will judge success: number of enquiries, bookings or cost per lead, so you can learn from the results.
If you would like help planning your festive marketing, get in touch with Merx Marketing via the Contact page for a free consultation.
