Google Analytics 4: Five Reports Small Businesses Should Check Every Month
Updated: Jun 14
Google Analytics 4 contains hundreds of numbers, and most small business owners need only a handful. Set aside twenty minutes a month and look at these five reports.
1. Traffic acquisition
This shows where visitors come from: search, direct, social, referrals and email. Look for channels that are growing or shrinking from one month to the next.
2. Pages and screens
See which pages people actually view. If your most important service page barely appears, it may need better links or content.
3. Landing pages
These are the first pages people see. Check which ones bring in visitors who stay and take action.
4. Key events
Mark the actions that matter to your business, such as form submissions, calls or bookings, as key events. Without this, you can see traffic but not results.
5. Demographics and tech
Country, city and device tell you who is really visiting. Unusual spikes from locations you do not serve can point to bot traffic, so treat those numbers with caution.
A simple monthly routine
Compare this month with the previous one
Note the top three pages and top three sources
Check how many enquiries came through your key events
Write down one change to try next month
If you would like a second pair of eyes on this, get in touch with Merx Marketing via the Contact page for a free consultation.
