Google Search Console Basics: What to Check Every Month
Updated: Jun 17
Google Search Console is a free tool that shows how your website performs in Google search. It is one of the most useful and least used resources available to small businesses. A short monthly check is enough to catch problems early and spot opportunities.
Performance report
This shows clicks, impressions, click-through rate and average position. Look at the queries people use to find you. If lots of people see your page but few click, the title and description may need rewriting.
Pages report
This tells you which pages are indexed and which are not, and why. Make sure your service pages are in the indexed list. Not every page needs to be indexed, but every important one does.
Sitemaps
Confirm your sitemap has been submitted and read successfully. This helps Google discover new pages and posts.
Experience reports
Core Web Vitals and mobile usability highlight slow or awkward pages. Fix the pages that matter most to your enquiries first.
Your monthly checklist
Note total clicks and impressions against last month
Review the top ten queries and top ten pages
Check for new indexing errors
Pick one page whose title or description could work harder
Keep the numbers in context. Small sites have small volumes, so look for trends over several months rather than reacting to one quiet week.
If you would like a second pair of eyes on this, get in touch with Merx Marketing via the Contact page for a free consultation.
