How to Promote a Gift Voucher or Gift Card at Christmas

For restaurants, salons, treatment rooms and local shops, gift vouchers are a popular last-minute present. They also bring new customers through the door. The businesses that sell the most are usually the ones that make vouchers easy to find, buy and use.

Make buying simple

• A clear page or button on your website, not hidden in a menu

• Options for digital delivery as well as printed vouchers

• Clear terms, such as expiry date and what the voucher covers

Promote it across your channels

• Pin a post about vouchers on your social profiles

• Add a link to your Google Business Profile

• Mention it in festive emails and on in-store signage

• Include it on receipts or counter cards

Create a few clear options

Fixed amounts or a few well-named experiences are easier to buy than an open choice. Keep the number of options small.

Prepare to deliver

Have a simple way to check and redeem vouchers, brief your team and make sure bookings can be handled without delay in the new year.

Follow up

When voucher holders visit, treat them as new customers: welcome them, ask for feedback and invite them to join your email list.

If you would like help planning your festive marketing, get in touch with Merx Marketing via the Contact page for a free consultation.