Schema Markup Explained for Small Businesses
Updated: Jun 26
Schema markup is a standard vocabulary of code that tells search engines what your pages are about. A human reads that you are a plumber in Enfield. Schema states it in a form machines can read without guessing.
Why it matters
Clearer data helps search engines and AI tools understand your business, services and reviews. Schema does not guarantee higher rankings or special results, but it removes ambiguity.
Types worth adding first
Organization or LocalBusiness: name, address, phone and opening hours
Service: what you offer and where
Review or AggregateRating: only for real reviews shown on the page
FAQPage: for pages that genuinely contain questions and answers
Article or BlogPosting: for blog content
Rules to follow
Mark up only what visitors can actually see on the page
Keep details identical to your Google Business Profile
Never invent reviews or ratings
Test your pages with Google's Rich Results Test
How to add it
Most website platforms let you paste JSON-LD code into a page or use built-in fields. Start with your business details on the homepage and contact page, then work through your main service pages.
If you would like a second pair of eyes on this, get in touch with Merx Marketing via the Contact page for a free consultation.
