A Three-Email Christmas Campaign Plan for Small Businesses
Updated: Aug 4
Email is one of the most reliable ways to reach people who already know your business, and the festive season is when inboxes are busiest. A short, well-timed series beats a flood of messages. Here is a simple three-email plan.
Email 1: The warm-up
Send in November. Share what is new for the season, your gift ideas or festive services, and how customers can book or order early.
Email 2: The main offer
Send in early to mid December. Make one clear offer with a clear deadline, such as a booking slot, a gift set or an early-order benefit.
Email 3: The thank-you and the reminder
Send before the holidays. Thank customers for their support, remind them of your holiday hours and last orders, and wish them well.
Writing tips
Use a plain subject line that says what is inside
Keep each email focused on one action
Make buttons and links easy to tap on a phone
Only send to people who have opted in, and include an unsubscribe link
After the season
Look at opens, clicks and replies. Note which email earned the most response and use that as the starting point for next year.
If you would like help planning your festive marketing, get in touch with Merx Marketing via the Contact page for a free consultation.
