Insights & News Stories

Turn local searches into visits and calls. Use seven Google Business Profile tactics to boost visibility, trust, and footfall for UK small businesses in November and December.

Win Black Friday with fast, practical social commerce tactics for UK small businesses. Use UGC, short-form video, and mobile optimisation to drive sales and leads this November.

At Merx Marketing, we recently partnered with ACL, a trusted construction company with over 12 years of experience, to strengthen their digital presence. We delivered a modern, functional website showcasing their services, portfolio, and easy contact options, designed to generate enquiries and build trust. Specialising in website design for construction companies, Merx Marketing helps businesses stand out online and attract the clients they deserve.

Drone filming for construction has revolutionised how building companies showcase their projects and manage site operations. In today's competitive market, aerial footage provides a unique perspective that captures attention instantly and transforms how construction businesses engage with clients.

To attract attention in any room, event or conference, you need clear, visible branding that guides visitors to your stand and into your funnel. Roller banners do this reliably.

Meta ads on Facebook and Instagram reach large audiences with precise targeting and clear measurables. For London SMEs, they are a fast way to win high quality enquiries and bookings. Merx Marketing combines Meta ads with strategy, creative and tracking to turn attention into leads.

If you are a London business, the best time to start is now. Merx Marketing blends traditional and AI powered digital tools to plan, launch and optimise your Christmas activity.

From graduating with a BA in Film Production at the University of West London to founding Merx Marketing, Daniel Nikolla’s journey is a true UWL success story. Recognised with the Spirit of the Alumni Award in 2023, Daniel continues to inspire through speaking engagements, alumni events, and creative work. From the House of Lords meeting to supporting the 2025 UWL Alumni Awards, Merx remains deeply connected to the UWL community

Search behaviour is evolving. Increasingly, people are choosing to get answers through AI chat interfaces like ChatGPT rather than scrolling through search engine results. This shift marks a seismic change in how visibility, trust and traffic are earned online. For small and medium-sized businesses aiming to stay competitive, investing in ChatGPT SEO is no longer optional, it is essential.

With the rise of large language models like ChatGPT, Bard and Claude, a new era of search is emerging. Instead of users relying solely on Google or Bing, they now turn to conversational AI interfaces for information, product recommendations and decision-making. This shift is rewriting the rules of content visibility. If businesses want to thrive in this environment, they must learn how to rank in ChatGPT.